Train like a team.
Win like a business.
A results-driven approach that integrates strategic marketing with revenue operations, business optimization, and technology to drive sustainable growth and profitability, fueled by collaborative leadership and empowerment. This is enhanced by the discipline and teamwork principles learned through a successful competitive sports and marketing career.
I'm Madison Gates, a proven marketing executive & consultant.
Born from the mindset of a high-performing D1 athlete, MPowered brings the discipline, strategy, and competitive fire to build real momentum for your business.
A performance-driven leader blending strategic marketing, operations, and technology with a team-first mindset shaped by a competitive sports and marketing background to drive sustainable growth.
Measure my work by my client's results.
Experience overseeing Half Billion Dollar retail businesses with $30M Marketing Budgets, as well as less than $1M in Marketing budgets and B2C startups, we believe that business is won by teams who show up, trusting the process and put in the reps. MPowered builds the foundation and momentum, so your team is equipped to win over and over, long after we’ve left the room.
MPowered is more than results, it’s momentum.
We combine strategic insight with hands-on execution to help businesses (specializing in franchises) grow faster and scale smarter.
Driving growth. MPowering success.
Madison provides strategic marketing and business growth consulting, powered by a winning mindset from the spirit of a competitive athlete. Your team requires a clear game plan, processes and motivated players to achieve tangible results. Madison partners with you to develop strategic solutions that help your team reach their full potential.
MPowerment transcends being just a value; it serves as the bedrock of my journey. From my formative years as a soccer goalkeeper, I grasped the essence of leadership - a quality not always exemplified well but perpetually indispensable. Guided by diverse coaching styles, some mentors illuminated the path of leading by example, while others delineated traits to avoid. Through it all, my aspiration was to empower my team, particularly in settings devoid of robust leadership.
MPowered Consulting is a culmination of everything I’ve learned about empowering others to lead, deliver results, and stay grounded in values. My leadership philosophy embodies transparency and resilience, propelled by outcomes yet anchored in human connections. I don’t just believe in empowerment—I live it.
Results that speak for themselves
“Forward-thinking mindset”
Whether it was piloting new strategies, testing out fresh tools, or leaning into creative approaches to problem-solving, Madison was willing to try new things and trust the expertise of her team. She stayed on top of industry trends and encouraged the team to do the same, creating space for innovation even within a traditional corporate structure.
“A great partner”
I had the privilege of working alongside Madison for several years, and during that time, I not only grew as a marketer but also as a professional. Madison leads with confidence, creativity, and authenticity.
“A true pleasure”
She brings a rare blend of strategic thinking, business acumen, and creativity to the table. Madison is thoughtful in her approach, always balancing short-term execution with long-term brand value. She has a natural instinct for making smart, effective marketing decisions and is the kind of leader who makes every collaboration smoother and more productive.
“She makes others better”
Madison is an incredibly dynamic leader who dives right in to assume leadership over all initiative's big or small. Her ability to strategize the proper outcome in addition to being able to manage the minute details of the task at hand is phenomenal. Her personality and leadership skills give her the ability to build and develop the best talent, while also holding them accountable for exceptional outcomes with a keen sense of urgency.
Current Podcasts
Connect with Madison for strategic guidance.
Madison's connections are your advantage. From industry insights to powerful thought leaders, it's a smart way to elevate your business.
Visit my office in Charlotte, NC
